Four steps, and you’ll know within the first one whether we can move the needle in your market. No 40-slide sales pitch — just a straight answer, backed by data, about where you stand and what it would take to close the gap.
Find Out What’s Quietly Costing You Cases Before a Client Ever Calls
A slow-loading page, a broken tracking pixel, or a security warning in the browser bar can lose you a client before they even read your content. Our Tech Audit gives you a full technical health check of your website — speed, security, tracking, and technical SEO — so you know exactly what’s working, what’s quietly leaking leads, and what to fix first.
4–7×
Typical ROAS once technical issues stop leaking leads
25+
Firms with technically healthy, high-performing sites
100%
Transparent, prioritized findings
18+ yrs
Auditing and fixing law firm websites
who we are
Technical Problems You Can’t See Are Still Costing You Clients
Most firms only notice their website’s technical health when something breaks visibly — a form that stopped working, a page that won’t load on mobile. But the issues that cost the most cases are usually invisible: slow load times quietly increasing bounce rate, broken tracking hiding where leads actually come from, or outdated CMS plugins creating security risk. A tech audit surfaces all of it, in plain language, with a clear plan to fix what matters most first.
- Site speed and Core Web Vitals testing across desktop and mobile
- Tracking and analytics verification — confirming leads are actually being captured
- Security and CMS health checks, including plugin and update status
- Technical SEO review — indexing, crawlability, schema, and structured data
Our clients rank for high-volume SEO terms like
H1-B WORK VISA, Estate Planning, Criminal Defense, Real Estate Law, Tax Law
Technical SEO Health
- Crawlability and indexing issues holding back your rankings
- Schema and structured data review for search and AI visibility
- Site architecture recommendations for both users and search engines
Tracking & Analytics Verification
- Confirming call tracking, form tracking, and conversion pixels actually work
- Identifying gaps where leads are happening but not being recorded
- Cross-checking analytics against what your CRM or intake team reports
Site Speed & Performance
- Core Web Vitals and load time testing across every major page type
- Image, script, and hosting recommendations to speed up load times
- Mobile performance review, since most legal searches happen on a phone
CMS & Security Health
- WordPress core, theme, and plugin update status and vulnerability check
- SSL, hosting, and backup configuration review
- Clear, prioritized fixes — not just a list of problems
what we do
A Technical Foundation That Supports Everything Else You’re Doing
SEO, content, and ad spend all depend on a website that actually works — loads fast, tracks accurately, and doesn’t throw up security warnings. A tech audit isn’t a one-time report that sits in a folder; it’s the foundation check that makes every other marketing investment perform the way it’s supposed to.
18+
Years of Experience
100+
Happy Clients Served
Benefits
The Click Counsel Tech Audit Framework
Site Speed & Core Web Vitals
Every second of load time costs you visitors.
We test load times across every major page template, on both desktop and mobile, and benchmark against Google’s Core Web Vitals — the metrics that directly influence both user experience and search rankings. Slow pages don’t just frustrate visitors; they quietly suppress your rankings too.
Tracking & Analytics Accuracy
Make sure every lead is actually being counted.
We verify that call tracking, form tracking, and conversion pixels are firing correctly across your site — because a marketing report built on broken tracking data leads to bad decisions, no matter how good the underlying strategy is.
CMS, Security & Update Health
Since most firms run on WordPress, we know exactly where it breaks.
We check WordPress core, theme, and plugin versions for outdated or vulnerable software, review SSL and hosting configuration, and confirm backups are actually running — the unglamorous maintenance work that prevents a security incident or site outage down the line.
Technical SEO Review
Confirm search engines — and AI tools — can actually read your site.
We check indexing status, crawlability, structured data, and schema markup to make sure your site is fully visible to both traditional search engines and the AI tools increasingly summarizing search results.
What To Expect
Working With Click Counsel
Initial Call
Learn about our strategies and how we can customize a plan to fit your business.
Strategy Consult
Work through the Design, Content Strategy to provide a customized experience.
Customized Proposal
Each proposal is unique to your business’s needs and budget.
Execution & Tracking
Constantly Evolving SEO Strategies and Website Maintenance
Case Study
Pick the right practice area with data — then build 8 offices around it in under 3 years.
Not every growth decision starts with a website. Before writing a single page of content, we analyzed real search demand to identify which practice area offered this attorney the strongest, most defensible growth opportunity. He committed to the strategy, restructured his practice around that focus, and the numbers followed.
8 offices in under 3 years
By concentrating on the highest-opportunity practice area our search data surfaced, the firm opened eight office locations in less than three years.
Data-first strategy
The entire expansion started with one decision: using actual search demand to choose the practice area worth building around, instead of guessing where the market was headed.
They didn’t just build me a website — they told me where the opportunity actually was. I bet the practice on that data, and it paid off in a way I didn’t think was possible in three years.
Colby
. o, e
Technical Health, Applied
A Healthy Website Is the Foundation Everything Else Stands On
Content, SEO, and ad spend all underperform when the technical foundation underneath them is shaky. We don’t just hand you a report — we help prioritize and, if you’d like, implement the fixes directly, so technical health becomes an ongoing part of your site’s maintenance rather than a one-time scramble.
- Prioritized Fix List, Ranked by Impact and Effort
- Ongoing Monitoring for New Technical Issues
- Direct Line to Your Technical Strategist
Technical Signals AI Tools Are Increasingly Watching Too
Site speed, structured data, and crawlability don’t just affect traditional rankings anymore — they influence whether AI tools can accurately read, trust, and cite your content at all. Our audits are built with both traditional search and generative AI visibility in mind, so your technical foundation supports every way clients might find you.
Don’t Get Left Behind
Law Firm Tech Audit FAQ
Still need help? Reach out to us ›
What exactly is included in a tech audit?
Your audit covers site speed and Core Web Vitals, tracking and analytics verification, CMS and security health (including WordPress core, theme, and plugin status), and technical SEO factors like indexing, crawlability, and schema markup — everything that affects whether your site performs well and captures leads accurately.
My site was built by another agency — can you still audit it?
Yes. A tech audit works on any website regardless of who built or currently maintains it. Since most law firm sites — including ones we build — run on WordPress, we’re especially familiar with the common issues that show up on that platform, but the audit isn’t limited to WordPress sites.
How is this different from an SEO audit?
A technical audit focuses specifically on the underlying infrastructure — speed, security, tracking, and crawlability — rather than content or keyword strategy. Many of these technical issues directly affect SEO performance, but they’re foundational problems that need fixing regardless of your content or keyword strategy.
How do I know if my site actually has technical problems?
Most firms don’t know until something is measured directly — slow load times and broken tracking are rarely obvious just from browsing your own site. That’s exactly what the audit is for: surfacing problems that are easy to miss without dedicated technical testing.
Is the audit really free?
Yes. The initial tech audit is free with no obligation to continue working with us. If we find issues worth fixing, we’ll walk you through what that would look like — handled by your existing team, us, or another partner.
Will you fix the issues you find, or just report them?
Both options are available. Some firms take the findings to their existing web team; others have us implement the fixes directly. Either way, you’ll get a clear, prioritized list — not just a technical report you have to interpret yourself.
How often should a law firm do a tech audit?
Most firms benefit from a refresh every 6–12 months, or any time there’s a major change — a site redesign, a CMS or hosting migration, or a noticeable drop in traffic or conversions that isn’t explained by an obvious cause.
Will I be locked into a contract?
No. The audit itself carries no obligation, and any follow-up work is scoped and agreed to separately — never assumed.
Insights to Scale Smarter
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Not sure where to start? Let’s talk growth.
You’ll know if we’re a fit after just one call.